Agentic infrastructure, built by an operator who's done it before
Gentic is founded by Bora Celik — a two-time venture-backed founder and 20-year software architect. When you work with us, you work directly with someone who has built, funded, and scaled the kind of systems your business depends on.
I'm Bora Celik, founder of Gentic
I started as an engineer. For more than two decades I designed and built large-scale systems — as an architect and engineering lead for enterprises like ING, CIGNA, MassMutual, and Publishers Clearing House, and as head of product at venture-backed startups across New York, London, and Amsterdam.
Then I started building my own companies. In 2012 I founded Jukely — the world's first concert subscription service — which went through Techstars NYC and was backed by Northzone and 14W. Next came Collabs (Subkit), a platform connecting creators and brands, backed by FirstMark and 14W — which has since rolled into Gentic.
Gentic is where all of it comes together: the infrastructure background, the product instincts, and years spent inside the creator and commerce economy. We help ecommerce brands become agentic — the infrastructure to run AI agents against their real data and tools, plus the training to own it.
Backed by the investors behind the brands you trust
I've raised over $22M from FirstMark, 14W, and Northzone — investors behind Shopify, Airbnb, Pinterest, and Spotify. Gentic carries that same pedigree, and works with brands doing billions in revenue.
Gentic
2025 — presentAgentic transformation for ecommerce: the infrastructure to run AI agents against your data and tools, plus training to own it.
Backed by FirstMark & 14W
Collabs (Subkit)
2020 — presentA collaboration platform connecting creators and brands. Rolled into Gentic.
Backed by FirstMark & 14W
Jukely
2012 — 2020The world's first concert subscription service. Techstars NYC '13.
Backed by Northzone & 14W
What this means when you hire Gentic: you're not handing your business to a sales team and a playbook. You're working directly with an operator who has built the infrastructure, shipped the products, and raised the capital — and who treats your systems with the rigor they demand.
Ready to go agentic?
Choose your path based on where you are. Every option moves you closer to an AI-native brand.